Media companies are increasingly adding games to their platforms to retain users in a competitive attention market.
The global gaming market, valued at $221 billion, offers a lucrative opportunity for media companies.
Netflix Games offers nearly 100 titles, including popular games and ones tied to its original series, free for subscribers.
Netflix gaming is accessible via its mobile app on iOS and Android, with no add-ons or ads currently.
YouTube introduced "Playables" in May 2024, offering over 75 minigames free to all users, available on desktop and mobile.
YouTube’s Playables includes popular games like Angry Birds Showdown and Cut the Rope, requiring no downloads.
Sling TV launched "Arcade" to let users play classic arcade games while watching TV, available on select devices.
Arcade on Sling TV offers games like Doodle Jump and Tetris, playable in split-screen or full-screen modes.
LinkedIn launched three games in May, aiming to attract users by fostering connections through interactive play.
LinkedIn’s games include Queens, Crossclimb, and Pinpoint, which can be played once a day with first-degree connections.